We are committed to the natural health industry and the people who depend on it.

In 1986, our founder Eldon Dahl established the Nutraceutical line named Your Choice, which a few years later, evolved into Life Choice® – registered trade mark name since 2012. Life Choice was founded with a commitment to provide the natural health industry and its clientele with supplements of the finest quality. Still owned and operated by Eldon Dahl, who has a doctorate in natural medicine, the company’s original commitment remains unchanged today:

The Importance of High Quality Ingredients

Power Health Radio Interview with Eldon Dahl, DNM.

Misconceptions about nutritional supplements and modern diseases

G. Nikolić, D. Marković – Published 31 August 2015 – Medicine

Summary – It is very important to know all the requisite information on nutritional supplements before taking them. It is known that minerals and vitamins are necessary for optimal health. However, many of us just don’t know what kind of minerals and vitamins to take which creates a lot of confusion, apathy, and frustration for a lot of people. Namely, numerous companies in the world are producing multi minerals and vitamins and promoting them as necessary for good health. But, at the same time are sabotaging the health of millions of people who are unsuspecting buyers of harmful and synthetic vitamins and minerals. The fact is that most mineral and vitamin brands on the market are synthetic, i.e. made from oxide minerals and other chemical substances. These products contain harmful substances, for example: preservatives, fillers, binders, coal tar, bitumen, gelatin, waste products etc. Consequently, these products cannot be digested by the human body and therefore cannot be assimilated. Moreover, they do not have a synergism due to being industrial-made and thus cannot find their way out of the body and thus get lodged in the tissues of the body causing disease or enhancing present diseases. Multi complexes are manufactured by pharmaceutical and food companies, and are not organic which is the state all digestible foods must be in for the body to break them down in order to absorb their nutrients. For those who are unsure, this article will provide some information to determine if vitamin tablets or multi mineral complexes are food or imitations.


Sustainability: A White Paper

Sustainability is a core tenet of business at Life Choice. Read the white paper written by Eldon detailing the importance of a sustainable business model and how he has incorporated that into the products and practices found at Life Choice.

Product Samples

Life Choice has led the natural health industry since 1986, innovating with the backing of science and uncompromising research.