Europe has been in a panic recently, and for good reason. After the suicide bomber terrorist attack at an Ariana Grande concert in Manchester, and the subsequent vehicular terrorist attack at London Bridge, everyone is on edge. This past Sunday, in Turin, over 1500 people sustained injuries–3 of whom had serious injuries–after Juventus fans at the Champions League final stampeded in response to firecrackers being shot. The fans mistook the firecrackers for an explosion or gunshots, and panicked.
Dr. Andrea Danese – child psychiatrist at King’s College London’s Institute of Psychiatry, Psychology and Neuroscience – acknowledged that Britain is currently undergoing an anxiety epidemic and offered 3 key strategies to manage anxiety in the current climate:
- Take a news break. Increased news consumption is associated with increased anxiety levels.
- Maintain a routine. Do not alter plans or try to avoid routes you would normally take or things you would normally do.
- Accept uncertainty. There is always a chance of bad things happening, no matter how much you may prepare.
As Psychology Today puts it, “The more you normalize your life the more normal you will feel. The more you avoid situations that make you anxious the longer you will stay anxious.” Basically, the more you let anxiety rule your life, the greater your anxiety becomes, because your whole life becomes structured around it. On the other hand, if you live life normally, you are able to enjoy life more, because you live it as you choose–not dominated by fear.
Still, as we all know, even “normal” can be quite stressful! For the days when you need a little extra help, we recommend Kava Kava.
Kava has an interesting history. It has been safely consumed ceremonially in the South Pacific and other parts of the world. The earliest European knowledge of Kava dates back to the late 1700s, with the journeys of Captain Cook.
Today, usage of Kava beverages in tropical climates is similar to the use of alcoholic beverages in the West. However, the plant from which the beverage is made also has useful properties for anxiety, hyperactivity, stress, and restlessness.
In 2001, the FDA investigated alleged Kava Kava-related liver toxicity; the following year, Health Canada, among others, banned preparations containing Kava. Interestingly, these issues only became known when it became a consumer product. Here’s why:
- The plant cultivar – Traditionally used cultivars are expensive to import; therefore suppliers were using cultivars that had no history of safe use.
- The part of the plant – Traditionally the rhizome was used, with no hepatotoxic side effects; suppliers were using aerial parts as well.
- The age of the plant – The kava should be 5 years old before harvesting; suppliers were using very young plants (as young as 2 days old).
Unlicensed Kava is still classified by Health Canada as high risk, and selling unlicensed kava possesses several liability risks for both suppliers and retailers, as well as the safety risk for consumers.
For three and half years, Life Choice fought Health Canada’s decision banning Kava Kava and was successful in March 2012 as the first to legally introduce Kava Kava supplements back onto the Canadian market, with a fully-approved Natural Product Number license from Health Canada. This had a ripple effect on the international Kava market, as afterwards, Germany lifted their Kava ban. While some seem to believe that Health Canada lifted the Kava ban on a whim, in reality, it was the result of many hours of hard work. All Kava products being sold in Canada today are in a direct response of Life Choice pioneering for the consumer’s rights to purchase the product without discrimination and to remove the negative stigma associated with lesser quality Kava.
When true 5 year noble Kava roots are used, the product is perfectly safe and very effective for treating anxiety and stress. Sadly, just licensing the product does not guarantee that all Kava products are using the top quality material; the consumers will decide on what quality they purchase, now that they are given the freedom of choice.
Life Choice Kava uses the proper plant parts of the highest quality: 5 year noble roots grown in Vanuatu–even the Medicine Hunter visits the growing sites where Life Choice purchases their raw material to ensure an effective, safe, therapeutic product.