About Us

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You can also learn more about Life Choice by viewing our catalogue online here.

Mission Statement:

In 1986,  our founder Eldon Dahl established the Nutraceutical line named Your Choice, which a few years later, evolved into Life Choice®- registered trade mark name since 2012. Life Choice was founded with a commitment to provide the natural health industry and its clientele with supplements of the finest quality.  Still owned and operated by Eldon Dahl, who has a doctorate in natural medicine, the company’s original commitment remains unchanged today:

  • Life Choice is founded upon the principle that the optimum health of those who use our products is our primary goal, which must never be compromised.
  • Life Choice is dedicated to using only the finest ingredients in the world in every one of our products, in precise formulations prepared by our formulator, to the highest possible standards. We believe that the quality of the contents is far more important than the packaging or the price, because the better we serve health, the better we serve us all.
  • Life Choice is committed to providing licensed products which distinguish themselves as an effective alternative to allopathic medicine.  We maintain that professional diligence and innovation, combined with the very best raw materials and reliable, effective evaluation, will produce optimum results for the satisfied, healthier consumer.

Life Choice considers the local health food store to be the very core of the natural health industry, and affirm our support by making our products exclusively available to health stores and naturopathic doctors.  Together, we assure the health-conscious public the best possible access to the health care they want and deserve.

 

For thirty years, Life Choice has lived up to each and every one of the values we hold dear.  It is my pleasure to renew our pledge, to our retail customers and consumers alike, to offer you the highest standard of excellence, in every product bearing the Life Choice label.

Sincerely,

Eldon G. Dahl,
Founder and CEO
Life Choice Ltd.


Product Quality:

From the beginning, we have devoted our product line exclusively to the natural health industry. The reason we have maintained this position is simple: the health stores and Naturopathic Physicians are the core of the industry, and without the support of high-quality supplements, the industry cannot keep its commitment to the optimum health of its clients. Wherever profits come before quality, we choose not to participate. Purity and excellence are appreciated by those who understand.

High quality never costs, but pays! You get what you pay for.

All our raw materials are purchased based on the purest possible pharmaceutical grade, manufactured either in Japan, USA, or Europe. Hormonal products are vegetarian, with the exception of our raw tissue gland formulations and digestive enzyme. All amino acids are free form, and purity must be 99.9% or higher. We encapsulate our formulas in vegetarian capsules and not the cheaper animal gelatin form, because the quality of every component is paramount.

We strive to maintain a consistent high quality in all our formulations and to do so we stick with proven raw material suppliers. We never purchase our ingredients based on price, but rather on purity. Our products may not be the cheapest in the marketplace, but we guarantee that they are among the purest!

We have also pioneered the re-introduction of several products to the Canadian market, including Kava Kava, DMSO, and Tryptophan with B-6.

Retailers and consumers price comparison: why are some brands less expensive?

A simple example is found in our Melapure Melatonin. We use only 100% DMF (drug master file) patented pharmaceutical grade raw material; we pay 700% more for our raw material than can be purchased without a patent. Why? The reasons are two-fold: first, the material is clinically researched, and secondly, the quality is consistently high with each order. Small batch manufacturing and the selection of raw materials create the difference that your body will notice.

If your client’s health, or your own, is of concern, why risk taking/buying an inferior product? Don‘t you want the very best results you can get?

Raw Tissue Glands

Our glandulars are concentrates (not extracts) and are derived from New Zealand range-grazed bovine. The grasslands are non-fertilized and the animals are not administered feed supplements, hormones or antibiotics. The glands are quick frozen, never exceeding -5C. Their cellular structure is not damaged and is preserved in a biologically active and live state. Source materials are not subjected to organic or aqueous solvents and therefore no chlorohydrocarbon remain as residue in the tissues.

Skin Creams

Our line of skin treatments yield results that only real nourishment can provide. Pure ingredients like DMAE, Vitamin C Ester, Aloe, and avocado oil combined with other elements to smooth out skin imperfections even during tissue restoration. Formulated by Eldon Dahl, these products are the result of years of perfecting recipes until exactly the right balance was found, the consistency was perfect, and the feel delectable. We are extremely proud of this group of products, which compares favorably with the most expensive boutique treatments.

Our skin creams use only natural preservatives for stability purposes, and fragrances are light, fresh, and fleeting, so they neither conflict with expensive perfumes, nor cause sensitivity to those with allergies.

Capsule Fillers

We use the minimal amount of fillers for capsule fullness, and use microcrystalline cellulose (vegetable source); if flow agents are needed, we use ascorbyl palmitate (fat soluble Vitamin C).  The capsule shell is cellulose -from vegetarian source, no animal gelatin is used.

Capsule size is very important.

*Size “4” has a maximum fill weight of 210 mg + or – 2 mg.
*Size “2” capsule has a maximum fill weight of 370 mg + or – 5mg.
*Size “0” capsule has a maximum fill weight of 680 mg + or – 6 mg.
*Size “00” capsule has a maximum fill weight of 910 mg + or – 7 mg.
*Size “000” capsule has a maximum fill weight of 1,370 + or – 13 mg.

(Variations are due to material density)

Choosing the correct capsule for each application reduces the need for extra fillers, down time is greater with the necessity of change parts but fillers are drastically reduced preserving the active ingredient. Many manufacturers use the larger capsules thus reducing man hours but increasing the fillers used.

Our products are formulated by Eldon Dahl and a pharmaceutical chemist, and are GMP manufactured and NPN compliant, so you know that when you buy Life Choice, you’re buying the very best!


Charity:

Life Choice regularly contributes to organizations like the Mustard Seed and PETA.

We are also interested in partnering with likeminded organizations to further natural product research. Ideally, we would like to research natural alternatives for ADHD treatment in children and adults. If you represent a company also interested in giving back to the natural health community, please feel free to contact head office so we can explore further options in partnership.